Posted by Melissa Colabella
Have you ever wondered if spritzing your cologne while dressing for work impacted anyone but yourself? Did you ever think about the feelings you could provoke in others who got a whiff of you? Spencer Morgan published an article in Business Week explaining how scent branding is sweeping the fragrance industry and delves into why the corporate world should care about the psychological responses to smell.
"From Abercrombie & Fitch to Fiat, companies are using "ambient scenting" in an effort to leave indelible impressions with their customers," says Morgan. "Credit Suisse, De Beers, and Sony have all been experimenting with ambient scenting in their retail spaces." "Salisbury, North Carolina based Bloom grocery stores made history by erecting the first-ever scented billboard, which sprays a charbroiled smell over a highway via a giant fan."
To read the full article:
Scent Branding Sweeps the Fragrance Industry by Spencer Morgan, Business Week
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- Truman’s Gentleman’s Groomers was created by three mainstream professional men who grew tired of going to female-centric salons in search of a worthy haircut. They wanted classic services like shaves, shoe shines, and massage at a place where the client was the most important person in the room and the service was provided without an attitude. Their collective vision bred an entirely novel grooming experience. The Truman's client can expect to be treated to exceptional service, complimentary beverages, and beyond all, quality care.
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